Developers hope to knock down Pinewood and Seacroft, which have been ‘book-ended’ by blocks of modern flats.

The proposal, submitted to the Planning Department, also includes plans to install a wind turbine to power the complex’s communal electricity supply.

Parking spaces at the development, between Marks and Spencer and La Mare slip, would also incorporate charging points for electric vehicles.

Writing on behalf of his client, Rose Developments, Matthew Collins, director of Mac Architectural Services, said that the apartment building would be four storeys high.

‘Both are large detached properties on the coast. Recent development now means that both of these properties are book-ended by larger apartment buildings and, as such, development of these properties in a similar nature appears natural. The Seacroft property in particular has suffered due to neighbouring development with a large apartment building recently completed directly next to it which towers above it and overlooks the property,’ he said.

Max Hamilton, managing director of Rose Developments, said that the complex would take around 18 months to build.

Mr Hamilton’s company is also behind a number of other projects including a scheme to build a neighbouring apartment block, and a now-completed eight-unit apartment complex near Samarès Manor.

He said: ‘Several buildings have been, or are being, redeveloped along the Coast Road so it seems to be appropriate to do something there.

‘It has taken a very long time to get to this current incarnation.

‘There are about half a dozen different ideas for that site, including ones which are larger and more voluminous – we have pared down the plans to what we have ended up with now and we think they are suitable.’

Commenting on the scheme’s green credentials, he said: ‘We still need to do some research but we want to find a turbine which is aesthetically pleasing and designed to be attractive. We could treat it as an art installation and uplight it.

‘Obviously, it is so close to the coast and exposed to so much weather, it would seem a shame not to grab some electricity from that.’